Thumbnail sketches for my portfolio identity.
Here are my previous logo designs for my portfolio identity ranging from different colour combinations.
New Portfolio Logo (2019)
The updated logos in my portfolio are thoughtfully designed to showcase my Nigerian heritage. They feature intricate Nigerian native patterns, which vividly reflect the cultural essence that influences some of my Afrocentric work. This approach avoids the common pitfalls of bland or generic branding, instead offering a logo that subtly conveys my personal background and stands out uniquely in comparison to competitors. The design elements are carefully chosen to provide a glimpse into my identity, making the logo both distinctive and meaningful.
Oasis of Solace logo (2018)
This logo, initially created for a client planning to establish an orphanage for disabled children, incorporates several thoughtful design elements that convey deeper meanings. The client’s request for a hand symbolising comfort led to the innovative design of a hand shaped into a heart, effectively representing love and care. This choice aligns with the core values of the orphanage, emphasising warmth and compassion.
The strategic use of colour in this logo is guided by principles of colour psychology, which explores how colours influence emotions and perceptions. The selection of purple as the primary colour is particularly significant. Purple is often associated with calmness and tranquility, qualities that are essential in creating a soothing environment for the children and staff at the orphanage. This colour choice aims to evoke a peaceful state of mind in viewers, reinforcing the sense of safety and serenity that the orphanage intends to provide.
In addition to purple, the incorporation of white in the logo adds another layer of meaning. White is universally recognised as a symbol of purity and calmness. Its use in the design underscores the orphanage’s commitment to creating a pure, serene, and nurturing environment. The association of white with the concept of “Solace” further enhances this message, suggesting a place of refuge and comfort akin to an oasis.
Overall, the logo’s design elements—symbolism, colour selection, and psychological impact—are meticulously chosen to reflect the mission and values of the orphanage. Through this thoughtful design, the logo not only serves as a visual identifier but also communicates the essence of the care and support the orphanage.
Russo Productions logo (2019)
Here is a new logo design crafted for a client specialising in photography and filming. The design features a typeface that mimics the appearance of a camera shutter, subtly evoking the essence of capturing moments. Accompanying this is a red triangle, designed to resemble a play button, which highlights the client’s role in directing and editing film. These elements together reflect his expertise in both photography and film production. The logo is tailored for Russo Productions, the client's brand name, which is at the heart of his professional identity.
ZIAH logo
ZIAH Logo Design
I designed a logo for a client preparing to launch an upscale fashion brand. The client envisioned a logo that would radiate magnificence and feature a distinct Greek influence, reflecting his cultural heritage. The brand, named "ZIAH," is a concise version of Josiah, representing his personal name.
To start the design process, I developed an elaborate mind map centred on the theme of "majesty." This exploration naturally led me to the concept of royalty, symbolised by powerful animals. The lion, often regarded as the king of beasts, emerged as a perfect representation of this majestic theme. This choice not only embodied the idea of regality but also complemented the Greek-inspired vision the client sought.
For the typography, I selected Futura as the base typeface but made unique alterations to enhance its Greek aesthetic. I modified each letter with pointed, rectangular shapes reminiscent of ancient Greek columns, aiming to evoke the grandeur and solidity of classical Greek architecture.
The colour palette was carefully chosen to reinforce the brand's identity. Gold was used to symbolise royalty and luxury, reflecting the premium nature of the fashion line. Brown was selected to convey reliability and trustworthiness, while black was incorporated to project sophistication and appeal to a millennial audience. This combination of elements was designed to create a logo that is visually compelling and deeply aligned with the brand’s image.
Rasta's Chorizo Bread
This logo for "Rasta's Chorizo Bread" features a colourful and vibrant design. At the top, the word "RASTA'S" is written in a playful, handwritten font. Below it, a smiling character with dreadlocks is centrally positioned, extending two hands forward, each holding a piece of bread with chorizo filling visible through slits. The character's expressive face and open hands create a welcoming and friendly vibe. Encircling the entire design is a round border with the Rastafarian colours of red, yellow, and green. The name "Chorizo Bread" is boldly written at the bottom in a mix of red, yellow, and green letters, adding to the lively and inviting feel of the logo.
Crown for Brothers Logo (2018)
This logo was developed as a personal project with the primary objective of refining my Illustrator skills rather than fulfilling a client brief. The process of creating this design allowed me to explore and master various techniques and tools within the software. Upon completion, it became evident that these newly honed skills could be effectively leveraged to craft a diverse array of logo concepts tailored to client needs. This project not only served as a practical exercise in skill enhancement but also demonstrated the potential to translate this expertise into professional applications.
Servant's Hearts Ministries logo (2019)
I designed a logo for a new church named Servant's Hearts Ministries, which incorporates significant symbolic elements. The dove, as referenced in Matthew 3:16 and Luke 3:22, represents the Holy Spirit and is prominently featured in the context of Jesus’ baptism. In these biblical passages, the Holy Spirit descends as a dove, signifying purity and divine presence. The dove in the logo carries the Holy Cross, which is a powerful symbol of Christianity. This imagery conveys the Christian duty to bear the cross, emulating Jesus who carried the Cross of Calvary. The connection between the dove and the cross in the logo illustrates the fundamental belief that Christians should embody the same spirit of sacrifice and dedication.
The choice of colors—purple and gold—further enhances the logo’s meaning. Purple has a rich biblical heritage, symbolizing royalty, majesty, and high status as seen in Judges 8:26 and Esther 8:15. Additionally, it connotes wealth, prosperity, and luxury, which aligns with the spiritual and regal attributes associated with the divine. Gold, universally linked with royalty, also embodies high ideals such as wisdom, enlightenment, and spiritual depth. This color choice underscores the aspirational nature of the ministry, suggesting a deep sense of knowledge and spirituality.
Together, the symbolic elements of the logo— the dove, the cross, and the colour scheme—reflect the core values and mission of Servant's Hearts Ministries. The design emphasises the call for Christians to live with purpose and devotion, carrying the spirit of Christ in their hearts while aspiring to higher ideals and wisdom.
Sibling's Prints and Designs (SP&D)
The new printing company, aptly named "Siblings," is designed to evoke a sense of family unity and togetherness. This is reflected not only in the name but also in the logo, which features Matryoshka dolls—traditional Russian nesting dolls that symbolize layers of familial relationships and interconnectedness. This choice underscores the company's commitment to a family-oriented approach.
In contrast to the symbolic design elements, the company adopts the CMYK colour model for its visual branding. CMYK—comprising cyan, magenta, yellow, and key (black)—is a standard colour model used in the printing industry. This practical choice underscores the company’s dedication to high-quality printing and ensures that their branding remains rooted in industry norms, bridging the emotional appeal of the family theme with the technical realities of their business.
Sibling's Prints and Designs' business business cards.
Sibling's Print and Designs’ van mock-up.
New Approach for Siblings' (SP&D) logo (2022)
In reevaluating the logo, they decided to implement a comprehensive redesign by modifying the pictorial mark while preserving the existing lettering. This strategic alteration was necessitated by concerns regarding cultural sensitivity. Specifically, the original pictorial element, which featured Matryoshka dolls, raised issues related to cultural appropriation and the potential to offend Russian cultural values. Such considerations prompted the need for a change to ensure respect and inclusivity.
Despite this modification, the underlying theme of "siblings" has been maintained. The replacement of the nesting dolls with digital lettering serves to align the concept with a more universal appeal. This adjustment not only addresses the cultural sensitivities but also enhances the logo's versatility, making it more broadly accessible to a diverse audience.
For any further inquiries or additional information, please feel free to contact them at siblingsprintsanddesigns@gmail.com.
IDENTIFY (2017)
The logo represents a Campaign Awareness program focused on the "Stop and Search Procedure." In 2018, ethnic minorities, particularly Afro-Caribbeans, were nine times more likely to be stopped and searched by police officers in the UK. Interviews with these minorities often revealed that the reason given was that they "fit the description."
This campaign aims to raise awareness among UK citizens about the frequent occurrence of these incidents. In response, I designed a logo to promote equality in the stop and search process. The concept of equality is illustrated through a thumbprint in two skin tones—one lighter, representing Caucasians, and one darker, symbolising People of Color (POC). The text of the logo also reflects this balance, being split evenly to convey fairness.
Melissa's Sea Moss Gel primary brand logo
Melissa's Sea Moss Gel secondary brand logo.
Melissa's Sea Moss Gel - Brand logo (2021)
In designing the logo for my client's new business specialising in organic sea moss gels, my objective was to align the visual identity with the product’s oceanic theme. To achieve this, I selected a colour palette inspired by the sea, incorporating hues that evoke its natural essence. Additionally, I used a ribbon element in the design to symbolise the flow and movement of ocean currents, enhancing the thematic connection.
Recognising that Melissa’s business is a collaborative effort, I made sure to include her friend in the logo as well. By featuring both individuals, the logo not only underscores their partnership but also establishes them as the brand's mascots. This dual representation helps to create a personal connection with the target audience and strengthens brand recognition
Akebe Farms Limited brand logo.
Akebe Farms Limited Initial unifrom T-shirt designs.
Akebe Farms Limited logo (2021)
A client plans to establish a farm in Nigeria as part of their retirement strategy and has requested a brand logo featuring two distinct elements. The first element involves incorporating a Western motif. This choice reflects a broader trend where many West African brands align with Western aesthetics due to globalisation, aiming to appeal to a more global audience and resonate with international standards.
The second element of the logo is to emphasise an African motif, which will highlight the farm's local roots and cultural heritage. This should be visually represented through imagery such as the sunset, farm animals, and the Acacia Tree. These elements together will convey the essence and origin of Akebe Farms, grounding the brand in its African context while integrating a touch of Western influence.
Here are the initial visuals that I have illustrated for The black Hair Society.
Final concept
The Black Hair Society logo (2022)
The Black Hair Society is an organisation based in Cambridge, UK, dedicated to celebrating natural hair beauty within the black community.
I was tasked with creating a new logo for one of the founders, who desired an afrocentric design. Given the theme of black hair, I created a faceless figure with an afro to draw viewers' attention. The design features expressive body language, giving an impression of enthusiasm and vitality.
The typography, a significant aspect of the logo, uses the Hairambe font by Rometheme, known for its dynamic social media brand designs. The colour scheme, black and yellow, aligns with the Black Lives Matter movement.
Images of he CFA logo being displayed on their website in computer and phone devices.
Cambridge Football Academy (CFA) logo (2022)
I designed a logo for the Cambridge Academy, inspired initially by the style of a football club badge suited for their website. Noticing their specific colour scheme—black, bronze-orange, and white—I incorporated these colours into the logo.
To highlight the academy's roots, I included the King's College Chapel, representing Cambridge. Additionally, I placed two footballs beside the text to emphasise the academy's focus on football.
Cambridge Football Academy aims to teach players to 'Think Football,' developing smart players who make sound decisions both on the field and in life. The academy offers training sessions for the next generation of football talent.
If you're passionate about football, book a session at https://www.cambridgefootballacademy.com.
Ellie's Sweet Treats
The logo for "Ellie's Sweet Treats" designed for Adams Cash and Carry features a playful and colourful design, suitable for a brand associated with delightful and enjoyable confectionery items. Here’s a detailed description of its elements and colours:
Elements: Text: The main text "ellie’s" is written in a bold, rounded, and playful yellow font with a black outline, creating a cheerful and eye-catching effect. Each 'i' in "ellie’s" is dotted with a black star, adding a whimsical touch to the logo. Below "ellie’s", the phrase "sweet treats" is displayed in a smaller, yet similarly styled font, also in yellow with a black outline, maintaining consistency and readability.
Background and Additional Graphics: The text is set against an orange oval background, which is outlined in black and white. This provides a vivid contrast that helps the text stand out. Surrounding the text are various colourful and recognisable sweet treat icons:
1) Red and green strawberry on the top right, signifying freshness and sweetness
2) Green and red Cherry on the left, symbolising classic candy treats.
3) A blue candy stick on the bottom right, emphasising the variety of treats available.
4) A stylised egg-shaped candy with a yellow center and white border on the bottom left, representing fun and playful confectionery items.
5) Lastly, the classic Coca Cola bottle sweet often selected as a staple British treat.
Colours: Yellow is used for the main text, symbolising happiness, energy, and fun. Black is used for outlining the text and elements, providing definition and contrast. Orange is the background colour, adding warmth and vibrancy. Red and green are seen in the strawberry and lollipop, representing fruitiness and traditional candy colors. Blue is used for the candy stick, adding variety and a cool tone to balance the warm colors. Beige is the color of the rolling pin, suggesting a homemade and artisanal touch. White outlines the background oval, creating a neat and clean separation from any surrounding elements.
Purpose and Audience: This logo was designed for Adams Cash and Carry, likely intended to attract customers looking for sweet and fun treats. The playful design and bright colors are geared towards appealing to both children and adults with a sense of nostalgia and joy associated with sweets and confections. The logo effectively conveys a sense of variety, quality, and delight, making it a strong visual representation for "Ellie’s Sweet Treats."
Z£ Attire is a clothing brand, soon to be open to the public. The brand name is called Z£ Attire, targeted at millennials. Z£ translated to Ze is a short abbreviation to a Nigerian name and also its a pun for "The Attire". When asking the audience about the concept, they like the whole idea, and the mentioned title is catchy and memorable. The clothing line is coming soon.
These are the initial layouts for the Z£ attire print. In other words, this is the first mock-up design for my t-shirts.
` Z£ ATTIRE Bali design
Z£ ATTIRE Bali t-shirt mock-up (Black and white tees)
Z£ ATTIRE Bali T-shirt (Black and White tees)
Z£ ATTIRE Bali Hoodie (Black and white hoodies)
WINGWAY Logo
To create the "WINGWAY" logo, I began by conceptualising a design that combines chicken wings with typography to form a unique and appetising brand image. I illustrated two detailed chicken wings with realistic textures, highlights, and shadows, positioning them to form the letter "W." I chose a warm, vibrant colour scheme with shades of red and orange to enhance the appeal of the wings and to symbolise their varying levels of spiciness, with orange representing medium heat and red indicating hot. Below the wing illustration, I added the word "WINGWAY" in a bold and playful font, using a gradient that transitions from orange to red to complement the colours of the wings. After making final adjustments for balance and alignment, I achieved a cohesive and visually striking logo that evokes a sense of deliciousness, heat, and excitement.
I’ve created a few 3D-rendered chicken packaging box designs for Wingway, featuring a colour-coding system. As you can see, there’s a colour spectrum from the hottest to the least spicy wings, with bold reds indicating the hottest spice levels and black signifying plain wings. I’ve also 3D-rendered the sides in white to highlight their relevance and indicate that they come with the meal, making it easier for customers to understand their order at a glance.
I’ve also created a menu using the same colour-coding scheme. This way, customers can easily identify the spice levels of the wings and see which sides come with their meal.
I created a video and GIFs for Wingway, featuring a 'coming soon' message, showcasing the brand's signature colourway, and highlighting the upcoming availability of wing-based flavours. The content includes elements such as a chilli pepper icon and text animations to emphasise different flavour levels, such as 'Plain' and 'Extra Hot.' Additionally, I produced a video showcasing the quality of the wings, designed to make viewers feel hungry and eager to try them.
INFINITE BOXING - Logo
To create the "INFINITE BOXING" logo, I incorporated the infinity symbol and boxing gloves to convey a powerful and meaningful message. The infinity symbol, representing endlessness and limitless possibilities, was chosen to signify the enduring spirit, perseverance, and continuous growth inherent in the sport of boxing. It conveys the idea that the pursuit of excellence and the journey of improvement in boxing are never-ending. Initially, the logo featured a colour scheme of purple and black, with the purple symbolising creativity and ambition, and the black representing strength and sophistication. Later, I changed the colour scheme to monochromatic black and white for a sleek, professional look.
The boxing gloves were illustrated to form the shape of the infinity symbol, integrating these two elements seamlessly. Boxing gloves are iconic symbols of the sport, representing strength, protection, and the combative nature of boxing. By positioning the gloves in a way that they create the infinity symbol, I aimed to merge the concepts of infinity and boxing, highlighting the perpetual dedication and resilience required in the sport. This combination of the infinity symbol and boxing gloves, along with the thoughtfully chosen colours, creates a cohesive and striking logo that effectively communicates the values of endurance, strength, and the relentless pursuit of improvement within the boxing community.