About The Task
Anti-Slavery Day was commemorated in the UK on October 18th, 2021. I partnered with a network of UK-based anti-slavery organisations to craft a unified message for the coalition to share on that day.
Requirements
I was tasked with designing two social media posts (see content below) for Twitter and Facebook. After designing them, I demonstrated how these posts could be adapted for Instagram or Facebook Stories. For Twitter and Facebook, we used a single image, but for Stories, there was the option to expand and use multiple screens to convey the message. I used up to five story screens per post.
Brief
This brief was created by the coalition for our collaboration. Internally, we designed it to appear neutral and shareable by all participating charities. However, we provided our brand resources to see how I integrated the Hope for Justice brand, colours, and fonts with my own creativity and flair. I was not required to align my design strictly with our current social media channels.
Here is the information provided by the company to finalise my designs. I've highlighted keywords where I could envision the next stages.
To get a basic sense of how to develop my digital design, I reviewed existing designs from Hope for Justice to analyse their layout, colours, and initial artwork.
Here are the fonts the company uses for their designs and how I can incorporate them into my own digital designs.
Here is the colour scheme, including primary, secondary, and tertiary colours, along with guidance on how to apply these colours to your designs.
These are two preliminary mind maps of the selected words I have highlighted, showing how the phrase can be interpreted laterally. In other words, how I might visualise these words in an unconventional way. The words I have chosen are "Survivors at the table" and "Hidden."
Visuals for the first design, "Survivors at the table."
Visuals for the second design, "Hidden."
Artwork 1: Survivors at the table
Artwork 2: Hidden
I chose these artworks because the two survivors depicted shared their personal stories. The illustrations are rich with meaning, reflecting their shared experiences and insights as survivors of human trafficking.
I opted for concept two because concept one had excessive negative space, while concept three was too cramped, with the information and visuals squeezed together.
Evaluating the colour scheme for the initial design
Assessing the colour scheme for the second design
I chose these two designs because they align well with the colour scheme of the Hope For Justice brand logo. Additionally, the colours create a strong, vibrant connection with both survivors.
The designs are formatted for a Twitter post, complete with a Twitter blurb.
The designs are set up for a Facebook post, accompanied by a description that explains their purpose.
After carefully reviewing the brief, I found that the company needs a post with a single image. However, for stories, there's the option to use multiple screens to tell a story, with a maximum of five screens per post. I used my existing designs to create five story screens, maintaining a coherent narrative suitable for any social media platform. Here are the samples.
Hope for Justice post 1: Pachaiyammal's story
Hope for Justice post 2: Sade's story