Project Title
Safe Sex Awareness Campaign for University Freshers
Project Duration
Two Weeks
Objective
The goal of this two-week project was to create a compelling visual piece that promoted safe sex among university freshers. The piece needed to effectively integrate a strong typographical element.
Key Requirements
The design used Pantone red and black colours and incorporated latex condoms as the primary medium for creating typefaces. This approach ensured the visual was both striking and memorable.
Theme
The campaign focused on the importance of using contraception to prevent sexually transmitted infections (STIs), sexually transmitted diseases (STDs), and unplanned pregnancies.
Target Audience
University freshers aged 16-24.
Background Information
Research from the NHS highlighted a significant lack of contraceptive use among young people, leading to high rates of STIs, STDs, and pregnancies. According to Public Health England, nearly all surveyed 16-24-year-olds admitted to having unprotected sex, with one in ten sexually active individuals never using a condom. This campaign aimed to address this issue by raising awareness, educating young people, and encouraging the use of condoms.
Strategic Goals
The campaign aimed to raise awareness about the importance of safe sex practices, educate the target audience about the risks of unprotected sex, and encourage the use of condoms and other protective devices during intercourse.
Deliverables
The primary deliverable was the design of engaging flyers to be included in university fresher’s welcome packs. These flyers prominently featured the message “stay protected.” The design was intended to resonate with university freshers and prompt them to prioritise their sexual health.
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The medium I employed to create my text was latex condoms from the Durex brand. Specifically, I used the condoms as a physical medium to imprint or construct the text, leveraging their pliable and transparent properties to convey the message in a unique and visually impactful way.
At this stage, I started experimenting with latex condoms to explore how they could be shaped into different letters. I tested various techniques to manipulate the condoms into distinct letterforms. Below, you can see some examples where the condoms have been crafted into specific letters, showcasing their potential in my typographic design.
Subsequently, after shaping the latex condoms into letters, I took photographs of each one and imported the images into Adobe Photoshop. I then adjusted the colour of each letter to a red hue, which was the required colour for this project, as mentioned earlier.
Here are thumbnail sketches illustrating the ideas and layout for my typographic design. I decided to format the design as an A5 flyer, specifically intended for inclusion in the fresher's pack.
I developed six initial layout concepts for the Durex flyer, specifically targeting university freshers, using a red and black Pantone colour theme. Each design is crafted to effectively engage and communicate with this youthful audience in distinct ways.
The final design of the mini flyers, using a colour scheme of red, black, and white tones, includes distinct front and back sides. On the front, the primary message—encouraging students to "Stay Protected" during sex—is prominently displayed. On the back, the text is creatively styled in the shape of a condom, repeated throughout the design to reinforce the message and ensure it remains memorable and impactful. This repetition is intended to keep the key message fresh in the reader's mind.
Here is the printed flyer, featuring both the front and back designs. This flyer will be included in the Fresher's Pack.