Showcase of Work
This Section highlights my work with Adams Cash and Carry, where I contributed to a range of marketing and design projects aimed at strengthening their brand and engaging their customers. My role included creating promotional materials and developing campaign strategies to support their business objectives. These projects illustrate my approach to blending design skills with strategic insights to address specific marketing needs in the retail sector. Discover how these contributions helped enhance Adams Cash and Carry’s brand presence and connect with their audience.
Facebook cover photos showcasing Flash Sale offers.
An example of website banners showcasing various products for Flash Sale week.
The image displays a series of promotional banners for a flash sale held by Adams, showcasing various discounted products available for collection only from 24th April to 30th April 2023. The products include Brazilian Chicken Breast (15kg) for £48.99, 6x1.5ltr Coca Cola EU for £7.99, 20ltr Tin KTC Vegetable Oil for £26.69, a 12" Full Colour Pizza Box (1x92) for £14.99, and Bravo Pizza Flour (16kg) for £13.79. Each banner highlights the product, the discounted price, and the savings. These banners were likely created using a graphic design tool or software, incorporating consistent branding elements such as the Adams logo, bright colours to attract attention, product images, and clear, bold text detailing the offers. The banners feature colours that match the Adams logo, including green, yellow, and red, which enhance brand recognition and create a cohesive visual theme.
The image displays Facebook cover photos for Adams Cash and Carry, promoting their new St Pierre Brioche Burger Buns (1x42). Posting this on Facebook is a strategic decision aimed at leveraging the platform's extensive reach and engagement capabilities. Facebook is an ideal platform for connecting with a wide audience, including both existing customers and potential new ones. By showcasing the appetising image of the burger buns and highlighting the £3 savings, the post is designed to capture attention quickly and encourage interaction. Additionally, Facebook allows for easy sharing and engagement through likes, comments, and shares, which can further amplify the promotion. The use of bold text, bright colours, and consistent branding ensures the post stands out in users' feeds, making it an effective tool for driving traffic to the store and boosting sales.
The ads you've created for Facebook feature two types of brioche buns now in stock at Adams Cash and Carry: 6 Brioche Buns and 4 Seeded Brioche Burger Buns. Each ad uses an appetising image of a burger made with the respective buns, drawing immediate visual interest. The "IN STOCK NOW" green badge ensures viewers know the products are available for purchase.
The ad for the 6 Brioche Buns highlights their pre-sliced, soft texture, golden and shiny glaze, and gently sweet taste, making them ideal for any type of burger. The inclusion of the Adams and St. Pierre logos enhances brand recognition and credibility.
The ad for the 4 Seeded Brioche Burger Buns emphasises their authentic French taste, soft texture, golden colour, shiny glaze, and added crunch from sesame seeds. The description portrays these buns as the perfect complement to a gourmet burger.
Both ads are designed to entice customers with vivid imagery and detailed descriptions, appealing to those looking for high-quality burger buns. The use of consistent branding elements, such as the logos and text style, maintains a cohesive look across the campaign, reinforcing the Adams Cash and Carry brand on Facebook.
In this promotional material for Adams Cash and Carry, you have created an advertisement to announce the availability of fresh chicken products. The ad prominently features four types of chicken cuts: Chicken Breasts, Chicken Inner Fillets, Chicken Wings (Flat), and Chicken Wings (Nibblet). Each type of chicken is represented by a high-quality image, making the products visually appealing. The headline "FRESH CHICKEN IN STOCK" is bold and eye-catching, designed to grab attention quickly. The call-to-action encourages customers to "Checkout this week's offers at www.adamscashandcarry.co.uk," directing them to your website for more information and to take advantage of current deals.
Additionally, there's a section with a video thumbnail of variety of chicken, suggesting that a video is available for customers to watch, possibly showing product details or preparation ideas. The use of green and yellow colours aligns with Adams' branding, reinforcing brand identity. This comprehensive approach not only informs customers of the product availability but also engages them with visual content and directs them to your website for further interaction.
These images depict printed brochures showcasing monthly offers from a business named Adam's. The brochures include various product promotions with specific prices clearly displayed. The brochures are likely distributed to both existing and new customers who have subscribed, ensuring that they stay informed about the latest deals and offers. The layout of the brochures is visually appealing, making it easy for customers to see the products and their discounted prices.
The printed version of these brochures serves as a valuable tool for customers, helping them not to miss out on these monthly promotions. The brochures likely play a key role in the company's marketing strategy, driving sales by directly reaching out to customers.
Old layout of the Chinese Offers
Updated layout of the Chinese Offers
I recently created a set of Chinese marketing brochures to promote our products tailored to the Chinese market. The initial design featured a bold, vibrant colour scheme with dominant reds and yellows, colours that are culturally significant in Chinese culture, symbolising good luck, prosperity, and happiness. This colour choice not only aligns with cultural expectations but also makes the brochure visually appealing and attention-grabbing.
The brochures feature a variety of popular Chinese dishes in the background, such as dumplings, roast duck, and stir-fried vegetables, which add a culinary touch that resonates with the target audience. These dishes are strategically placed to evoke a sense of authenticity and tradition, reinforcing the connection between the products being advertised and the rich culinary heritage they represent.
The updated version of the Chinese brochure maintain this cultural relevance while introducing a fresher look. They continue with the red and yellow theme but integrate it with more modern design elements, making the brochures feel up-to-date and engaging. The updated brochures also include new offers and products, with clear and easy-to-read pricing and product descriptions. The overall presentation is designed to be visually cohesive and effective in conveying the value of the products being promoted.
The brochures I’ve created vividly showcase the enticing monthly promotional offers from "Adam's" for November 2023, June 2024, and July 2024. Each brochure is carefully designed to catch the eye and guide the reader through a variety of discounts and deals. These include popular promotions like "Buy 1 Get 1 Free" and multi-buy options on selected products. The layout is thoughtfully arranged, making it easy to distinguish between offers available for collection and delivery, with special attention given to bulk purchase deals.
Visually, the brochures are crafted to not only inform but also engage. The design features a clean, modern aesthetic, with vibrant colors and high-quality images that reflect the season and the products on offer. The use of bold headlines and strategically placed call-to-action buttons ensures that the key information stands out, making it simple for customers to find the deals that interest them.
For each month, I’ve included detailed brochures in PDF format, providing a comprehensive overview of the offers. These PDFs are designed for easy navigation, with clear sections and interactive elements that enhance the user experience.
This advertisement highlights a 3-day Flash Sale at Adams Cash and Carry, focusing on a selection of buns, chips, and twisters available for collection and delivery on Wednesday, Thursday, and Friday. The promotional banner prominently displays the discounted prices for various products, such as Americana burger buns and Lamb Weston fries, emphasising bulk purchase savings. The eye-catching design uses vibrant colours to attract attention and convey urgency. Red, associated with excitement and urgency, is used in "FLASH SALE" to create a sense of immediacy. Yellow, often linked to optimism and attention-grabbing, is used in "SALE" to highlight the offer and catch the viewer's eye. Green, related to freshness and stability, assures customers of the quality and availability of the products. Additionally, the ad encourages online ordering to save more, directing customers to the store's website for further details and purchases. The email marketing component extends this promotion by sending a visually similar ad to subscribers, ensuring the message reaches a wider audience. The email includes essential details, such as contact information and a call-to-action, reinforcing the promotion's visibility and accessibility.
I recently put together some marketing materials to promote our new range of doner supplies. I designed these visuals to showcase essential equipment and accessories that anyone in the doner business would find valuable. For instance, I highlighted the 4 Burner Doner Machine at £620, making sure to emphasise its importance in a professional kitchen. I also included other key items like the Rite Price Knife Sets, Large Circle Blade, and Doner Machine Motor, with clear pricing displayed so potential customers can see the value straight away.
To make sure these materials are effective across different platforms, I created content tailored for both email marketing campaigns and Facebook square posts. My goal was to make it easy for customers to understand the offerings and be enticed by the promotional prices we're currently running. By highlighting that these prices are available on a proforma basis or payment at the time of order, I aimed to create a sense of urgency and encourage quick decision-making. Overall, I’m excited to see how these materials drive interest and sales in our doner supply products.
The earliest version of the weekly offers I’ve designed. As yellow and red are considered appetising colours, it is important to incorporate them into my design.
Digital edition of the weekly offers from 29th July to 5th August 2024.
Digital edition of the weekly offers from 19th to 25th August 2024.
Weekly offers are displayed on in-store TV banners, where customers can easily see the promotions.
These advertisements showcase weekly offers from Adams Cash and Carry, providing details on various products available for the week. The original advertisements, designed in a vibrant yellow colour scheme, feature deals on fresh chicken, meat, and beverages, including popular brands like Rubicon. Each flyer highlights product prices and the option to order online, emphasising the convenience of shopping from home.
The updated version, presented in a blue colour scheme, offers an improved layout that is much easier to read. This redesign enhances clarity, making it simpler for customers to quickly locate and understand the weekly deals. The blue creates a calm and trustworthy atmosphere, which can positively influence customer perception and engagement. Key information such as product details, prices, and online ordering instructions remain prominently displayed, ensuring that all essential elements are still easily accessible. This user-friendly update aims to enhance the shopping experience and attract more customers to take advantage of the weekly offers.
This marketing email you've created highlights a "Weekly Offers" promotion, running from 12th to 18th August 2024, with a strong emphasis on time-sensitive "Hot Deals." The email features a vibrant design with bright colors and badges to draw attention, showcasing various discounted products with clear pricing and descriptions. The consistent layout across the email ensures a cohesive brand message, likely accompanied by a call-to-action to encourage recipients to take advantage of these limited-time offers. The overall goal is to drive sales by informing customers of the exclusive discounts available for a short period.
Every few months, I updated our weekly and monthly offers. Through research, I noticed many customers weren’t reaching out via WhatsApp—the most efficient way to boost sales by offering tailored discounts and deals. Since email marketing often got overlooked, I added a clear message at the top of our brochure, encouraging customers to contact us via WhatsApp for exclusive offers.
On top of that, I completely revamped the layout, using more vibrant colours to create a deeper connection with our audience. I incorporated blue, which symbolised loyalty, trust, and competence, along with orange, red, and yellow to convey success, excitement, and happiness while stimulating appetite. This approach aimed to inspire customers to purchase these products and achieve all-around business success. what they can get out from ordering these products.
I created a new layout for the weekly offers, keeping the same WhatsApp messaging to encourage customer engagement. I streamlined the design by limiting the products to eight, ensuring a cleaner, more focused presentation. This approach makes it easier for customers to quickly view and choose the best deals, avoiding information overload while maintaining a visually appealing layout.
You can click on each image to zoom in or enlarge for a closer look
Here is a collage showcasing a diverse array of advertisements I’ve developed to attract and inform customers about our products. Specifically tailored for Facebook and email marketing, these ads highlight a wide range of items and special promotions aimed at enticing potential buyers. The vibrant colour schemes and distinctive pricing shapes ensure the ads stand out, capturing attention and enhancing engagement.
I utilized Adams Cash and Carry's existing resources and implemented them strategically to market the Sonata Pizza flour brand to their customers. By leveraging their established channels, I created targeted Facebook posts, stories, and educational videos. These assets were designed to highlight the premium quality and benefits of Sonata flour, ensuring that the messaging aligned with Adams Cash and Carry’s brand values while effectively reaching and engaging their customer base.
In my Facebook post, I was excited to showcase a variety of new vegan side foods, perfectly timed to meet the growing demand for plant-based options. By offering diverse products like vegan sausage rolls, cheese rings, and mac & cheese bites, I aimed to give food owners the chance to easily enhance their menus with delicious, convenient choices. I also made sure that both collection and delivery prices were clearly displayed, making it easy for potential buyers to see the value and make a quick decision.
I put a lot of thought into the design of these posts to make them as engaging as possible. I chose vibrant colors like orange, yellow, and red, which not only catch the eye but also evoke feelings of warmth, excitement, and appetite—perfect for promoting food items. The product images were prominently featured to highlight their appeal, and the layout was designed to be clear and easy to navigate. As veganism continued to gain traction, I knew that more businesses were looking for ways to cater to this expanding market. That’s why I emphasized the quality of these products and positioned them as smart additions for anyone looking to attract a broader customer base. I encouraged food owners to take advantage of these appealing new options and reach out to place their orders.
I recently put together a flyer to highlight the latest "Yo!" soft drinks, and I was really excited to share it! 🍋🍓🥭 I featured five different flavours: Citrus (Lemon & Lime), Mango, Cola, Diet Cola, and Berry (Strawberry). Each flavour was showcased with its own sleek, tall can, accompanied by vibrant images of the corresponding fruits to really bring out the essence of each drink. I made sure the prices were clearly displayed, with most of the flavours priced at £6.99, while the Mango, being extra special, was priced at £7.99.
To make these new additions stand out, I added bold "New Product" labels in the top corners of each can. This way, it was easy to spot that these flavours were fresh on the market. I was really pleased with how the design came together, especially with the subtle water droplets in the background, which added a refreshing touch. It was all about making these drinks as appealing and eye-catching as possible!
I’ve created a range of Facebook posts introducing our new bagasse eco-friendly food containers, explaining why these products are essential, especially as the old Styrofoam containers will soon no longer be available in most cash and carry stores. I used the same design layout throughout to show consistency and reinforce the message effectively.
The design uses bold, bright colours to draw attention to the sales and special offers, particularly the "Clearance Sale" badges in the top section and the per-item pricing highlighted in green badges. The middle section adds a social media element, showing how the promotions are being actively shared and engaged with online. The flyer’s purpose is to advertise and promote these drinks as affordable, limited-time offers, encouraging customers to take advantage of the deals while they last.
TikTok video featuring Easy Chef Halal Meatballs.
The TikTok video highlights a selection of new Tilda rice varieties, offering customers the opportunity to choose from these products.
TikTok video demonstrating six steps to create the perfect pizza.
TikTok video demonstrating three simple steps to place an order using your phone.
Here’s a tutorial on how to perfectly cook Lamb Weston’s PARS fries.
TikTok video introducing Adams 70/30 Mozz/Ana Blue Tape and outlining the benefits of why you, as a customer, should choose this pizza cheese.
TikTok video featuring Halal Adam's Diced BBQ Chicken 1kg (B=10) and explaining why it's a must-have for your kitchen.
TikTok video showcasing 4oz Green Tape Adam's Pride Superior Burgers 48x113g and explaining the benefits of choosing these superior burgers for their quality and taste.
TikTok video highlighting Adam's Pride Rapeseed Oil 20ltr and explaining why this top-quality brand should be your first choice for cooking.
TikTok video of a cook-off featuring Smash Burgers, allowing customers to taste the quality firsthand so they can order the product for their food business.
Created an engaging TikTok video to introduce Adam's Cash and Carry's top brands while showcasing the scale and variety of what we offer!
Here’s a TikTok video created specifically for brand marketing, as many of our customers were unfamiliar with Nawhal's products. The best way to engage them was to demonstrate how the sauce can be used, perfectly paired with Meadow Vale chicken strips.
TikTok Social Media Videos
I recently created a series of TikTok videos for Adams Cash and Carry, aimed at engaging restaurant and catering professionals. The purpose of these videos was to introduce a new audience to our product range, highlighting both our exclusive lines, Adams Pride and Easy Chef. Adams Pride features high-quality, in-house products designed to meet the demanding needs of the food service industry, including premium ingredients and specialized kitchen tools that can significantly enhance both efficiency and quality in culinary operations.
The Easy Chef line was also prominently featured, showcasing its practical and versatile solutions tailored for busy kitchens. These products are engineered to streamline workflows and ensure consistent results, making them particularly suited for high-volume settings as well as more refined dining establishments. By including Easy Chef in the videos, we aimed to demonstrate how these convenient solutions can support culinary professionals in maintaining high standards while managing their time effectively.
In addition to spotlighting Adams Pride and Easy Chef, the videos also showcased products from our trusted suppliers, offering a comprehensive view of the diverse solutions available at Adams Cash and Carry. The TikTok content was crafted to be visually engaging and informative, using appealing visuals and practical demonstrations to capture the attention of restaurant owners, chefs, and catering professionals. This strategy not only highlighted the value of our product offerings but also established Adams Cash and Carry as a key partner in the food service industry. The campaign has been met with a positive response, reflecting increased interest and engagement from industry professionals.
I created a compelling paid Facebook ad for Adams Cash and Carry, specifically targeting food businesses. The ad highlighted the company’s extensive range of products and exclusive bulk-buy discounts tailored to the food industry. It emphasised the exceptional service provided and included a clear call-to-action, encouraging users to visit the website to browse and place orders. By using a paid promotion, the ad aims to maximise reach and engagement, ensuring that potential customers are informed about the valuable offers and motivated to take advantage of them.
Guide To Our Top Brands
When I created the 18-page catalogue for new and existing customers, my aim was to engage them with Adam’s Cash and Carry's top branded products. I aimed to showcase our best offerings, encouraging customer loyalty by highlighting the quality and variety we provide. By organising the products in a visually appealing format, I crafted a seamless browsing experience that would drive purchasing decisions. Including both familiar and new products ensured customers felt valued, and the catalogue demonstrated that Adam’s Cash and Carry consistently offered top-tier brands to meet their needs.
I intentionally used soft tones in the design to evoke a calming and welcoming mood. These colours helped create a professional and aesthetically pleasing environment, allowing the focus to remain on the products without overwhelming the viewer. The clean layout, with ample white space and high-quality imagery, further enhanced the browsing experience by keeping the content visually appealing and uncluttered. Overall, my design encouraged customers to spend more time exploring the brands, reinforcing a positive, stress-free shopping experience.
You can click on each image to zoom in or enlarge for a closer look
When creating a range of Facebook posts to raise awareness, I focused on maintaining a strong visual connection to the 18-page catalogue. By using the same soft tones and clean layout, I ensured that the branding was consistent across both digital and print platforms. This approach helped to reinforce brand recognition and create a cohesive customer experience, whether they were viewing the catalogue or seeing our content online.
You can click on each image to zoom in or enlarge for a closer look
Noticing a lack of brand consistency at Adam’s Cash and Carry, I got back to my roots in design principles to unify the visual identity. I focused on using the brand’s signature greens and yellows while maintaining consistency in typography, sticking to the same fonts for headings, body text, and pricing. By designing cohesive templates for marketing materials, I ensured a uniform look across social media, print, and digital assets, reinforcing brand recognition and professionalism.
Lorry Signage / Driver Vest Project
For Adam's Cash and Carry, I designed lorry signage that highlights the logo prominently on each vehicle's sides. The distinctive yellow swoosh and green text ensure the logo is instantly recognisable, enhancing brand visibility.
In addition to the lorry signage, I created high-visibility driver vests featuring the same branding elements, ensuring our drivers represent the brand consistently and safely. I also included the top-selling brands on the vests, further promoting our offerings and making a strong visual impact. I maintained a cohesive look across all vehicles and vests, with the logo and contact information clearly displayed. This unified design approach makes it easy for potential customers to connect with us.
Focusing on a clean, minimalist design, I transformed the trucks and driver vests into effective mobile advertisements while preserving a professional image. By keeping the design straightforward and messaging clear, I’ve helped strengthen Adam's Cash and Carry’s brand presence as the trucks move through various locations.